Libraries, Children and Families: new research and policy recommendations on role of libraries in early reading
Tuesday, July 9, 1 p.m. Central, 60 min.
The importance of early childhood education was underscored by President Obama in his most recent State of the Union address: “Study after study shows that the sooner a child begins learning, the better he or she does down the road.” Join us to hear Susan Hildreth, director of the Institute of Museum and Library Services, present on a recent policy report, developed with the Campaign for Grade-level Reading, that highlights the role of libraries in early learning. The report also offers a plan of action for policy makers to build on current research and include libraries in early learning strategies. Attendees will learn about best practices for enhancing reading programs and how to participate in your community’s efforts to address literacy concerns. In addition, Lee Rainie, director of the Pew Research Center’s Internet & American Life Project, will describe the Project’s newly released report about the special role that libraries play in the life of families with children. Attendees will learn what matters to parents about their library experiences with their children, and how library programs and outreach can address those needs.
Presented by:
·         Susan Hildreth, director, Institute of Museum and Library Services
·         Lee Rainie, director, Pew Research Center Internet & American Life Project
Library Social Media Use
Wednesday, July 17, 1 p.m., 60 min.
Over half of the world’s 2 billion internet users interact with social media tools to create, share, and exchange information and ideas while online. Libraries are using these tools to market programs and services, and to connect and engage with their communities beyond the library walls. Join us as we explore Facebook, Twitter, and Pinterest as examples of tools that are being used successful by libraries. The webinar will cover how to create, administer, moderate, and leverage your library’s online presence. Some basic security settings for each social media tool will be discussed as well.
Presented by:
·         Dr. Roberto Gallardo, Project Director, Extension Broadband Education and Adoption Team (e-BEAT) in Mississippi

Where Teens and Technology Meet: engaging teens with digital media
Thursday, August 8, 2013 ♦ 2 pm Eastern / 11 am Pacific  60 min
At Howard County Library System’s HiTech Digital Media Lab, teens are developing critical 21st century skills and being guided toward careers in science, technology, engineering and math (STEM). Founded on innovative teaching methods which demonstrate that teens learn most effectively through hands-on projects and peer-to-peer communications, HiTech provides curriculum that is both self-paced and structured, offering an array of classes and projects for youth to select. The community response has been remarkable. Youth are on waiting lists to register for opportunities to explore and learn about STEM principles while having fun in the process.

HiTech is funded in part through a federal grant from the John D. and Catherine T. MacArthur Foundation and IMLS. Sponsors include Friends of Howard County Library, and Frank and Yolanda Bruno.

Presented by Angela Brade, Chief Operating Officer, Support Services, Howard County Library System

Marketing Libraries: What the not-for-profits can learn from the lots-of-profits
Thursday, August 29, noon Central, 60 min.
You built it and promoted it, but they didn’t come? Libraries can learn from marketing strategies that for-profit organizations use. Get beyond the one-off approach to promotion. Explore how to build “ambient awareness,” establishing your library as an authoritative source and a definitive provider of services for the community. Learn how to use social media not only for communication, but as a tool to monitor and document the impact of the library. Get your whole team onboard to tell the library’s convincing story of its impact on your community.
Presented by:
·         Ned Potter, author of the Library Marketing Toolkit, speaker, and academic librarian at the University of York, UK

Mary Ann Van Cura, State Library Services
Cecelia Boone, Minitex

Affiliation with WebJunction Minnesota is free and available to members of the Minnesota library community. Tell your colleagues!
The Institute of Museum and Library Services, a Federal Agency that fosters innovation, leadership and a lifetime of learning, in conjunction with State Library services, a division of the Minnesota Department of Education, which administers federal Library Services and Technology Act (LSTA) grants, supports the WebJunction Minnesota project.