Have you checked
the WebJunction Minnesota and WebJunction homepages
lately? WJ have started to spotlight one homepage news article each
week to emphasize these new gems. Also, this week’s message has information
about the March 2013 issue of Crossroads, WJ’s e-newsletter, and upcoming webinars.
Enjoy!
Interpreting Data for Big
Impact
Betha Gutsche / Published 04 March
2013
“No matter how good your data
are, you still need stories.” (PEW director Lee Rainie)
When the PEW Research Center
issued a January report on Library Services in the Digital Age, the library
field found affirmation and encouragement in the key findings from this neutral
statistical reporting agent. The real challenge is to use the data effectively
to communicate far beyond the library world and demonstrate the profound impact
of libraries in our society. In spite of the happy statistical news, too many
people still hold stereotypes of libraries. Read More >> Interpreting Data for Big Impact
What are you doing to accelerate
change at your library? Take this month’s poll.

March 2013
Crossroads is out

The March issue of WebJunction’s e-newsletter is now available.
The focus this month is on funding, fundraising and using data for impact. It
includes a partner spotlight on four state libraries that are supporting the
advocacy efforts and funding needs of libraries and staff in their
states.

Americans value their libraries, at least according to the
results of a recent report from the PEW Research Center. At the same time,
libraries are stressed and seeking ever more effective ways to demonstrate their
essential impact on the community. Whether communicating to funders or devising
creative fundraising strategies, find your local story in the positive data and
tell your community how your library fulfills their values and meets their needs
in this digital age.


Upcoming WebJunction Webinars!

March Webinars:

Worth a Thousand Words:
Library Snapshot Day
Wednesday, March 13, 1 p.m.
Central, 60 min.
By capturing photos of all that
happens in a single day at your library, you can tell a powerful story about the
importance of your library to the community. Libraries of all types and sizes
have used Library Snapshot Day build community awareness and to
demonstrate the impact and reach of library services. Panelists from Ohio Snapshot Day will share their templates and tips
for successful planning and implementation, and will explore other ways images
can be used to tell your library’s story. Learn how you can take a vivid
snapshot of your library, whether it’s on your own, with others in your state or
region, or in conjunction with National Library Week in April.

Presented by: Marsha McDevitt-Stredney, Marketing
& Communications Director, State Library of Ohio and Jenaye
Antonuccio
, Communications Coordinator, Athens County Public Libraries.
Signature Events for Small
Libraries
Tuesday, March 19, 1 p.m. Central,
60 min.
From “chocolate in the stacks” tastings to 5K runs to off-site
literary dinner parties, small libraries are getting creative in offering
signature events that raise funds and create friends. This webinar will be a
“show and tell” of library fundraisers, with quick tips on how to get started in
your community.

This webinar, hosted by WebJunction in collaboration with
the Association for Rural and Small
Libraries
, is an encore presentation of one of the most highly-rated
sessions at the ARSL conference.

Presented by: Cassie Guthrie,
Executive Director, Pioneer Library System (NY)

April
Webinars:
So Many Devices, So Little
Time
Wednesday, April 3, noon
Central, 60 min.
Our library patrons want help in
learning how to use their mobile devices-such as an e-reader, smartphone, or new
tablet–and it can feel like an insurmountable task to help them all. Join us
for some practical guidance on how libraries can help patrons with a variety of
gadgets. We’ll share tips for how to set up realistic formal training sessions
and how to best offer one-on-one assistance. You will also gain examples of
practical training outlines, how-to guides, and video tutorials.
Presented by: Jennifer Birnel, BTOP Technology Trainer,
Montana State Library
NEW LISTING!Engaging Stakeholders, the First Step to Creating a
Digitally Inclusive Community
Wednesday, April 10, noon Ceentral, 60 min.
Registration: http://www.webjunction.org/events/webjunction/Engaging_Stakeholders_Digitally_Inclusive_Community.html
WebJunction.org is
proud to be hosting an engaging discussion of Rhode Island’s digital inclusion
stakeholder engagement process. We’ll discuss why Broadband Rhode Island (BBRI)
decided it was important to create a process of engaging stakeholders in order
to discuss technology access and use. Key collaborators will explain their
involvement, how various sectors were engaged, the impact of NTIA funded
projects upon the stakeholder engagement process, and how policy recommendations
were created and prioritized.
Target audience:
Local or state leaders (libraries, community-based organizations, government,
business) interested in building digitally inclusive 21st century
communities.
Panelists:
· Stuart Freiman,
Broadband Program Director at Rhode Island Economic Development Corporation
·
Howard Boksenbaum,
Chief Library Officer for Rhode Island
·
Pam Christman,
Director of User Support Services at Rhode Island College former Chief Operation
Officer at OSHEAN
·
Anne Neville,
Director, State Broadband Initiative, NTIA
Moderator:
Angela
Siefer
, Digital Inclusion Program Manager at OCLC.

Extending access to e-books for public libraries: New
strategies
Tuesday, April 30, 2013 ♦ 1 pm Eastern / 10 am Pacific
60 min
Early
Registration: http://www.webjunction.org/events/webjunction/Extending_access_to_ebooks_for_public_libraries.html
Access to e-books is one of the most important issues facing
public libraries today. With a planning grant (The
Big Shift
) funded by IMLS, OCLC has gathered recent research and data around
public library e-book purchasing to aid the discussion and inform public library
leaders who are assessing tactics for extending e-book access.

A January
2013 convening of public library leaders from across the U.S. resulted in a set
of strategies that they have agreed to pursue. The strategies include public
policy, data collection and clearly defining the library’s value in the e-book
supply chain, and outlining how libraries themselves can become vital
participants in the emerging models for content creation and delivery. We will
talk about how these strategies are progressing, how this work fits with other
initiatives to extend e-book access, and we’ll touch on how you can get involved
with these efforts.

Presented by: Jennifer Pearson, OCLC Community Relations
Programs Manager

May
Webinars:
LibraryYOU: Library as
Content Creator
Tuesday, May 7, noon Central, 60 min.
Early
Registration: http://www.webjunction.org/events/webjunction/LibraryYOU_Library_as_Content_Creator.html
Learn how the Escondido Public
Library partnered with local experts to create digital content for the library’s
collection. Funded by an LSTA grant, the LibraryYOU project
consists of a digital media studio, a website, and public training classes
encouraging community members to share their knowledge and learn how to
communicate through digital media formats. LibraryYOU helps strengthen
connections with local businesses, establishing the library as a technology
leader in the community.

This webinar covers how Escondido set up
LibraryYOU and how other libraries, large and small, can set up similar
community content creation projects.

Presented by: Donna Feddern,
Digital Services Manager, Escondido Public Library.

WJMN Team
Mary Ann Van Cura, State
Library Services
Cecelia Boone, Minitex
Affiliation with WebJunction
Minnesota
is free and available to members of the Minnesota library
community. Tell your colleagues!
The Institute of
Museum and Library Services, a Federal Agency that fosters innovation,
leadership and a lifetime of learning, in conjunction with State Library
services, a division of the Minnesota Department of Education, which administers
federal Library Services and Technology Act (LSTA) grants, supports the
WebJunction Minnesota project.



WJMN
Team
Mary Ann Van Cura, State Library Services
Cecelia Boone,
Minitex
Affiliation with
WebJunction Minnesota is free and available to members of the Minnesota
library community. Tell your colleagues!
The Institute of Museum and Library Services, a
Federal Agency that fosters innovation, leadership and a lifetime of learning,
in conjunction with State Library services, a division of the Minnesota
Department of Education, which administers federal Library Services
and Technology Act (LSTA) grants, supports the WebJunction Minnesota
project.