Getting your library visible on the Web

June 14, 2:00pm Eastern

When people in your community search for the latest best-seller on the Web is your library one of the top results? Probably not because most library records are hidden from the Web. Linked data can change that.

With linked data, your collections become visible (and discoverable) on the Web. You’ll be able to reach both users and non-users who are searching in their favorite search engine or searching by voice on mobile devices. Register

Facebook in the Library

ALA Store
June 15, 2:30pm Eastern
Fee $55.00

Around 154 million Americans are now using Facebook, according to a recent study by Edison research. How effectively are you using this direct, free means of communication to reach out to your library’s patrons and users? Digital branch and social networking innovator David Lee King will share what he’s learned from years of experience and experiments with the Topeka and Shawnee County’s Facebook page. Register

Building Great Programs for Patrons in their 20s and 30s Workshop

ALA Store
July 13, 2:30pm Eastern
Fee $55.00

To plan for your library’s present and future, it’s essential to target patrons in their 20s and 30s. In this workshop, Katie LaMantia and Emily Vinci will present strategies and resources for reaching the 20s and 30s demographic. Using the insight they’ve gained throughout their careers, they’ll also share ideas and examples of effective programs and marketing approaches. Register

Upcoming NISO Webinars

The Librarian’s Nitty-Gritty Guide to Content Marketing Workshop

ALA Store
July 30, 3:00pm Eastern
Fee $55.00

Has your library been promoting itself online through various social media channels (blogs, Facebook, etc.)? Have you seen mixed results? One way to be more effective online is by moving beyond the promotional mindset of traditional marketing and by embracing a different way of creating content that will engage and help serve the needs of your community. Are you ready to make your library’s online efforts more effective? Welcome to content marketing. Register

Media Mentors: Helping Children Build Literacy Skills for the Digital Age

June 16, 10:30am PDT

With young children gaining access to a dizzying array of games, videos and other digital media, will they ever learn to read? The answer is yes—if they are surrounded by adults who know how to help and if they are introduced to media designed to promote literacy, instead of undermining it. In short, these children and their families could greatly benefit from a media mentor. What exactly is a media mentor? Join Michael Levine, Lisa Guernsey, and Chip Donohue to discuss this new term in the lexicon of 21st-century early childhood education. Register

Public and Health Sciences Library Collaboration for Community Impact: Lessons from the MS Buddy Project

Thursday, June 9, 3:00 Eastern



When public library and health library expertise combine, amazing things can happen. The MS Buddy service was created by three public library staff members and one health sciences librarian in Utah to connect patients with multiple sclerosis to accurate information and to each other through the use of the mobile technology. Join this webinar to learn about this innovative collaboration, its impact, and ways you can build buy-in for health programming at your library. MS Buddy co-creators will share strategies for identifying sustainable solutions for priority health topics, and provide guidance for working together effectively across library disciplines and locations. Participants will be introduced to the program toolkit, which they can use in planning and partnering to implement similar projects in their communities. Register