Library Marketing That’s Smarter, Not Harder

CISCO
June 13, 11:30am Central

Libraries may be open to all, but marketing library resources and services to everyone can be a challenge. Learn how to shift from a one-size-fits-all marketing approach to targeted engagement that builds long-term library usage.
Two free webinars will provide librarians with a high-impact approach to marketing public libraries.
The first, Library Marketing That’s Smarter, Not Harder, will take place June 13 at 12:30 pm ET. Takeaways will include:
· Cornerstones for promoting your library products including collections, facilities, and services
· Bundling materials to provide premium patron experience
· Promotional techniques that deliver results
Register


Code.Org Workshop at ALS

By Mollie Stanford

Please join us for the Code.Org Computer Science Fundamentals workshop on Tuesday, July 25, 9 a.m. to 4 p.m., at the Arrowhead Library System Headquarters in Mountain Iron (5528 Emerald Avenue).  This continuing education opportunity is open to all member public, school, academic, and special library staff who work with youth in Kindergarten-Grade 5 and who are interested in teaching computer science .  There is no registration fee, but please bring $5 for a pizza lunch and a charged laptop or iPad to participate.
Code.Org Instructor Angie Kalthoff will be presenting an introduction to computer science, an overview of online curriculum that allows even the youngest students to explore the limitless world of computing, and strategies for teaching “unplugged” classroom activities.  All attendees will receive a printed curriculum guide and a certificate of completion.
To reserve your spot, please click on the following link: https://www.surveymonkey.com/r/HW9YJ53.  A registration reminder/confirmation will be sent out 48 hours before the event.
Morning and afternoon refreshments will be provided and feel free to bring your own snacks/drinks if you so choose.  If you have a dietary need, please note it on your registration form and we will happily provide snack options for you.
Questions?  Just let me know!  We hope to see you this summer!


Understanding the Mobile Patron

EBSCO
June 1, 2:00pm Eastern

The mobile device has evolved from a tool for texting and talking into an integral part of your patron’s daily lives. In order to remain relevant in the community, your library needs to understand how to satisfy the mobile patron.
This one-hour webinar will explore and educate attendees on key elements that comprise an optimal mobile experience – from the “mobile-first” philosophy to your library website to the value of mobile apps. Register


Graphically Different: A Discussion on Diversity in Comics and Graphic Novels

Library Journal
June 13, 3:00pm Eastern

Comics and graphic novels represent one of the most quickly evolving categories and the increased volume of titles with themes of diversity can present challenges for libraries. How can you best represent your local and global community with your collection? How do you determine their accessibility and predict popularity on a budget? Most importantly, how will this trend continue to evolve and what can we expect from comics creators? To find answers to these questions and more, join us as our panel of industry experts share their insights. Register